HOW WE DOUBLED CTR & HALVED CPC WITH 1 CLICK

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Like many small businesses, we recently tried our hand at getting new customers with ads on Google Adwords.

For the first couple weeks we crawled along with an unimpressive CTR of 0.68% and an average CPC of 4.86 SEK (about $0.57 USD).

We were not impressed πŸ˜•

not impressed

So what did we do?

WE ENABLED DISPLAY ADS βœ…

On the advice of our lovely Google Adwords representative, who just called us up to check if we needed any help πŸ˜„, we enabled display ads.

Now in the last 4 days since enabling display ads, our CTR is at 2.32% and our average CPC is 1.15 SEK πŸ‘ πŸ‘

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That’s a 341% increase in CTR and a 423% decrease in CPC.  So a bit more than 2x and 1/2 πŸ˜€

LESSON LEARNED: Try Display Ads

What do you think – was this helpful πŸ‘ ?  

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