Like many small businesses, we recently tried our hand at getting new customers with ads on Google Adwords.
For the first couple weeks we crawled along with an unimpressive CTR of 0.68% and an average CPC of 4.86 SEK (about $0.57 USD).
We were not impressed 😕
So what did we do?
WE ENABLED DISPLAY ADS ✅
On the advice of our lovely Google Adwords representative, who just called us up to check if we needed any help 😄, we enabled display ads.
Now in the last 4 days since enabling display ads, our CTR is at 2.32% and our average CPC is 1.15 SEK 👍 👍