HOW WE DOUBLED CTR & HALVED CPC WITH 1 CLICK

 

Like many small businesses, we recently tried our hand at getting new customers with ads on Google Adwords.

For the first couple weeks we crawled along with an unimpressive CTR of 0.68% and an average CPC of 4.86 SEK (about $0.57 USD).

We were not impressed 😕

not impressed

So what did we do?

WE ENABLED DISPLAY ADS ✅

On the advice of our lovely Google Adwords representative, who just called us up to check if we needed any help 😄, we enabled display ads.

Now in the last 4 days since enabling display ads, our CTR is at 2.32% and our average CPC is 1.15 SEK 👍 👍

 

That’s a 341% increase in CTR and a 423% decrease in CPC.  So a bit more than 2x and 1/2 😀

LESSON LEARNED: Try Display Ads

What do you think – was this helpful 👍 ?  

Let us know what you think on Facebook and check out Glance for an easier way to use data.